
March 4, 2017
Virtual reality allows another outlet for empathy
Although technology does not serve as a substitute for innate feelings, or replace the core of our selves, it certainly is coming into its own as an empathetic aid. Virtual Reality (VR) is growing into a predominantly effective technological tool, as users develop insight into the lives of others; lives much different than their own. According to Wired, VR is being looked upon as an 'Empathy Machine,' where one can look through the eyes of the elderly or poor, for example, ultimately changing one's perception. Jeremy Bailenson, director of Stanford University's Virtual Human Interaction Lab, notes 'We are entering an era that is unprecedented in human history, where you can transform the self..." However, we must take note of our experiences, and think about whether these changes are longstanding.
In a study orchestrated by the Virtual Human Interaction Lab, scientists measured 1,000 participants on their perceptions of homelessness. While the first group was given the statistics of homeless individuals, and the second group was provided with narratives; the third group had an opportunity to take a virtual tour of homelessness. Not surprisingly, the group immersed in a day in the life of experience were the most empathetic toward those faced with homelessness. Bailenson recited how he believes that VR will allow people to become more environmentally conscious, pro-social, and forward-thinking, in general.
As a matter of fact, this is already happening with strategic companies whose marketing aim is to strengthen communities abound. TrickleUp, with their mission to graduate underserved individuals out of poverty, has resorted to utilizing VR as a means to provide insight into the many battles that the poor from impoverished nations are faced with. TrickleUp approaches their storytelling through VR mediums, where the viewer is able to 'drop in and experience that moment in time...' and 'it empowers the audience to become actively engaged,' versus sitting idly as a passive observers.
While empathy cannot be bought, surely we can harness the power of empathy within us all
Take a look into the 360 degree world provided by TrickleUp.